Wednesday, November 30, 2005

You Are A Target Market
If you're like us, you've lost a lot of sleep these last few days. Tossing and turning. Staring at the ceiling, mumbling to yourself the same question, over and over. Pleading with no one in particular: Why did the great minds behind the Canadian Football League allow our nation's celebration of bizarrely governed, three-down football to be stained by the Black Eyed Peas and their incessant humps?

Tuesday, there came an answer. Turns out it was all about making the game more appealing to 20-something beer drinkers. (Football? 20-something beer-drinkers? No, no! This will never work!)

One problem: We actually don't think there's a single 20-something beer-drinker in this country who would proudly own up to enjoying the music of the Black Eyed Peas. Admittedly, our sample of immediately available 20-somethings is rather small, but the Peas (that's what we're going to call them from now on, by the way - just because it's sort of juvenile) have always struck as more for the 15-year-olds. Those who drink Red Bull. And don't get out enough.

Anyway. Are you between the ages of 20 and 29? Do you reside in Canada? Have you been known to drink Molson? And, most importantly, while living in Canada and enjoying your Molson beer, have you been even mildly pleased by the latest Black Eyed Peas single?

If so, write to us at the e-mail address at right and we'll see to it that you get the immediate help you so obviously need. Operators are standing by.

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