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Wednesday, August 11, 2004

De La Soul inspired by Making the Band II
And other "thought-provoking" insights into life.

FOR IMMEDIATE RELEASE:

DE LA SOUL READY TO TAKE YOU ON A GRIND DATE

DE LA SOUL’S NEW RELEASE THE GRIND DATE TO DEBUT THROUGH JOINT VENTURE WITH SANCTUARY URBAN RECORDS GROUP AND THEIR OWN AOI RECORDS

Celebrated hip-hop originators De La Soul are set to release their 8th CD, The Grind Date, on Mathew Knowles-helmed Sanctuary Urban Records Group (SURG) on September 28. De La Soul’s The Grind Date will be the first release on Sanctuary Urban, a division of London-based power-house record label, Sanctuary Records Group...

... With the release of The Grind Date, the group reflects on their anticipation about putting out their first album in three years. Maceo states, “To get to the point of releasing this new album it’s been a grind, but as a group we have never stopped working. Over the past three years we have been busy traveling the world taking hip hop to places like Prague, Ireland, and Poland, as well as continuing to play in the mainstays such as London and the U.S. We have also been busy designing a new limited edition shoe with Nike called the ‘De La Dunk’ that is due to arrive in stores in the fall, and we are gearing up to teach a class a NYU this fall on hip hop, as well as working on our new album.”

The Grind Date is about how everyone today grinds to reach their destiny. The idea for the title came to Pos as he watched MTV. “I was watching ‘Making the Band’ and Puff was sending Babs on a blind date,” Pos remembers. “He was like ‘Yo, we gotta just do what we gotta do to get this album poppin’. Somebody mentioned being on a grind, and from that we thought of the title being The Grind Date.”

The CD is filled with thought-provoking songs: “Shopping Bags” takes a look at how men put themselves out there in the world of dating. Pos explains, “It deals with how certain types of men go out of their way to impress women with money and materialistic things just to be with her but oftentimes gets nothing in return.” “Church” -- which enlists Spike Lee in the intro to give listeners a wake-up call like no one else can -- is a “Stakes is High” type of song that talks to people about getting their lives together. “It’s Like” talks about taking the time out to really think about things we overlook to realize how important they are. It in particular identifies with hip hop to ensure people realize that hip hop is more than a paycheck. Dave reiterates, “There wouldn’t be Escalade trucks if it wasn’t for hip hop!”

Guest appearances on The Grind Date include film-maker Spike Lee, the great storyteller Bonz Malone (Slam), Bad Boy Carl Thomas, De La Soul staple Yummi, Common, MF Doom, Sean Paul, Butta Verses (signed to Maceo’s label Bear Mountain Entertainment) and Wutang member Ghostface, while production work is done by producers such as JayDee of Slum Village, Dave West, Madlib, and Jake1.

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